The term carpet stitch (also known as tufting stitch or velvet stitch) refers to a technique that combines craftsmanship and technology: the embroideries are designed by computer, made using automatic embroidery machines, and finally cut and hand finished by the skilled hands of our craftsmen.

The resulting embroidery contains vertical threads that make it look like velvet or a carpet. The embroidery can be made using all kinds of fabric or leather, etc., as well as different threads.